Marketing strategy and services tailored to your business.
Advertising? Digital marketing? SEO? Organic social media? Full Kit does all of that and more, brought in only if it fits your business and growth goals.
Marketing services
Areas of expertise
Marketing Strategy & Planning
A full audit of where you stand — brand, positioning, audience, channels, and competitive landscape — followed by a strategic roadmap tied to your business objectives. This is the foundation of every Full Kit engagement.
Messaging & Positioning
Defining your core value proposition, differentiating from competitors, and building a messaging framework that works across channels. Especially valuable for businesses launching, repositioning, or entering a new growth phase.
Content Strategy & Creation
Content production and distribution strategies designed to strengthen your connection with your audience, attract customers, and build brand loyalty.
Website Strategy & SEO
Ensure your target audience can find your business online, and that your site welcomes them in with solutions to their problems.
Marketing Ops & Automation
Building and optimizing the martech stack, setting up automation workflows, establishing reporting infrastructure, and creating the operational backbone that lets marketing scale — including implementing the AI tools relevant to your marketing.
Reporting & Analytics
Reporting frameworks that give you clear visibility into what's working: the metrics that actually matter, in dashboards you can use.
Custom Brand Activations
"Wow" moments that bring your business and your brand to life in the real world.
How we work
First, strategy. Then the right resources, in the right order.
Crafted for what your specific business actually needs and where you want to go.
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1
Start where you actually are
A full audit of your current brand identity, web visibility, positioning, content, audience, and channels. Get a realistic read on what's working, what's missing, and what's worth doing next.
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2
Build the strategy around your goals
A strategic marketing roadmap tied to your business objectives and built around your actual resources. From where you are to where you want to go, and what you actually need to close that gap.
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3
Pull in only what you need
The goal is not to sell you on every possible service or tactic. Your strategy will be specifically crafted to focus on impact.
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4
Set up the systems and keep momentum
Support on the critical operations, automations, and reporting structures that let marketing scale.
Engagement models
Two ways to work together
Regardless of model, what's included is determined by your actual needs; not a package.
Monthly retainer
starting at $3,000 / month
Ongoing strategic partnership: client and competitor research, strategy creation, planning, and guidance. For clients who need consistent marketing leadership and direction.
Project engagement
$150 / hour
Defined-scope deliverables, such as website optimization, content calendar creation, drip email campaign setup, and similar needs.
Questions
Common questions
What does Full Kit Marketing do?
Full Kit is a marketing consultancy for growing service businesses, specializing in 0-1 marketing — getting businesses with little or no marketing infrastructure fully set up, strategically aligned, and operating with the systems and roadmap they need to scale.
How is Full Kit Marketing different from an agency?
Full Kit Marketing is a lean consultancy, primarily led by Rachel Beck, the owner and principal. Services include both marketing strategy and execution, specifically tailored to your needs. Domain specialists are brought in as needed to provide in-depth services including design, paid search, sales enablement, and more. We build a strategy around your goals and resources, then pull in only what you actually need to grow.
Who does Full Kit work with?
Growing service-based businesses — SaaS, hospitality, trades, professional services, consulting and more — typically with 2–200 employees and 0–1 in-house marketers. Full Kit works with businesses that need senior marketing strategy combined with a roadmap for execution.
How much does it cost?
Everyone's favorite answer: It depends! Consulting rate is $150/hour, and monthly retainers generally start at $3,000/month.
What are Full Kit's core service areas?
Full Kit Marketing is a full-stack consultancy. Specialties are marketing strategy & planning; messaging & positioning; content strategy & creation; web strategy and SEO; marketing ops (including AI tools); reporting & analytics; and events. What's included in any strategic plan is determined by your actual needs, budget, and goals.