Enterprise-caliber marketing, tailored for your business
You've built a business worth growing. When your marketing needs outpace your bandwidth, and when your hustle is better spent on other aspects of the business, it's time to bring in a pro. Luckily for you, you've just found one.
Marketing Services
Effective marketing rarely uses just one tactic. Full Kit spans every marketing domain a growing business is likely to need, from strategy to content to website and SEO. We make sure it all works together to level up your business.
Marketing Strategy & Planning
A full audit of where you stand — brand, positioning, audience, channels, and competitive landscape — followed by a strategic plan tied to your objectives. The same rigor used at enterprise scale, sized to your needs.
Messaging & Positioning
Defining your core value proposition, differentiating from competitors, and building a messaging framework that works across channels. Especially valuable for businesses launching, repositioning, or entering a new growth phase.
Content Strategy & Creation
Content production and distribution strategies designed to strengthen your connection with your audience, attract customers, and build brand loyalty.
Website Strategy & SEO
Website audits and recommendations to ensure your target audience can find your business online, and that your site welcomes them in with solutions to their problems.
Marketing Ops & Automation
Building and optimizing the martech stack, setting up automation workflows, establishing reporting infrastructure, and creating the operational backbone that lets marketing scale.
Reporting & Analytics
Reporting frameworks that give you clear visibility into what's working: the metrics that actually matter, in dashboards you can use.
Custom Brand Activations
"Wow" moments that bring your business and your brand to life in the real world.
PR & Earned Media
Public relations and media placements to share your story, raise awareness, and drive demand.
Not the standard kit.
Marketing strategy crafted for what your specific business truly needs and where you want to go.
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1
The Landscape
A deep dive into understanding what you've built and what you're building, ensuring that your strategy supports your growth goals.
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2
The Inventory
A full and realistic audit of your current brand identity, visibility, positioning, and channels. Get a grounded read on what's working, what's missing, and what's worth doing next.
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3
The Strategy
A tailored marketing strategy built around your goals and resources, not a generic "web, SEO, ads" playbook.
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4
The Measurement
More than just reporting. The benchmarks, dashboard, and data insights you need to test, iterate, and accelerate.
Engagement Models
Monthly retainer
starts around $2,000 / month
A longer-term strategic partnership for clients who need consistent marketing direction and execution.
Project engagement
$175 / hour
Strategic consultation sprints and/or project execution (content creation, SEO updates, email campaigns, etc.).
Questions? Answers.
What does Full Kit Marketing do?
Full Kit is a marketing consultancy for growing businesses, specializing in getting businesses with little or no marketing infrastructure up and running with the systems and roadmap they need to scale. We are a full-stack marketing consultancy, meaning we have expertise across multiple marketing domains. Specialties are marketing strategy & planning; messaging & positioning; content strategy & creation; web strategy and SEO; marketing ops; reporting & analytics; and events.
How is Full Kit Marketing different from an agency?
Full Kit Marketing is a lean consultancy, led by Rachel Beck, the owner and principal. Services include both marketing strategy and execution, specifically tailored to your needs. Domain specialists are brought in as needed to provide in-depth services including design, paid search, and more. We build a strategy around your goals and resources, then pull in only what you actually need to grow.
Who does Full Kit work with?
We primarily work with growing service-based businesses — SaaS, hospitality, health, trades, professional services, consulting and more — typically with 2–200 employees and 0–1 in-house marketers.
How much does it cost?
Everyone's favorite answer: It depends! The consulting rate is $175/hour.